MICHAEL E. MARCELLIN
Vice President
Product Marketing
Verizon Business
Michael Marcellin leads the product marketing team for Verizon Business, responsible for go-to-market efforts, cross-product solutions, and product strategy for the entire voice, data, and IP product line. Marcellin provides oversight and vision to a team of experts responsible for managing and marketing the most comprehensive product portfolio on the market. Marcellin's group has been instrumental in bringing new innovative services and capabilities to market by driving more intelligence into Verizon Business's network and delivering more flexibility to our customers.
Previously, Marcellin was executive director of Verizon Business's IP and Ethernet portfolio, responsible for Private IP, the company's flagship MPLS VPN solution and for the award-winning Ethernet portfolio.
Marcellin also was director of product pricing for the company, responsible for determining the pricing strategy for the entire business product line including voice, data, and IP services. Marcellin delivered innovative pricing packages and bundles and was instrumental in developing customer retention and growth strategies.
Prior to these roles, Marcellin was director of the company's eCRM marketing division, where he was responsible for leading the marketing strategy and development of the customer-facing Web portal, the Verizon Business Customer Center. Pivotal in its development and launch, Marcellin and his team delivered value-added applications to customers and the company's sales and service support teams. These applications enabled both teams to manage their products and services, monitor their networks, view and pay their invoices, order services, and interact with customer service, all via a secure Web portal.
Marcellin began his career with MCI in 1994 and has served in a variety of roles developing marketing programs, such as On-net and networkMCI One, as well as managing internal Web-based field sales tools, which allow sales personnel to create proposals, contracts, and manage the sales process more effectively.
Marcellin was a Rodman Scholar at the University of Virginia, where he received a Bachelor of Science degree with Distinction in Systems Engineering. As an active member of the industry, Marcellin brings a wealth of knowledge and innovation to this market.
