Verizon Executives
John Stratton
Chief Marketing Officer
Verizon Wireless
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John Stratton is executive vice-president and chief marketing officer of Verizon Wireless. In this role, which he assumed on Oct. 5, 2009, he is responsible for all marketing initiatives and the management and development of mobile products and services. In addition, he has responsibility for brand management, media buying, agency management, and website integration across the entire corporation.
From 2007 until he took on his current responsibilities, Stratton served as chief marketing officer for Verizon.
Before that, Stratton served as vice president and chief marketing officer of Verizon Wireless for six years and was responsible for the company's market strategy and segmentation, pricing, product management, wireless device procurement, national distribution, brand management and marketing communications. Under his leadership, Verizon Wireless introduced its well-known “Can You Hear Me Now?” campaign and established itself as the number-one brand among wireless consumers in the
Stratton joined Verizon’s predecessor company, Bell Atlantic Mobile, in 1993 as director of retail sales and operations. Later he served as vice president – marketing for the company and then as president of Bell Atlantic Mobile’s
Prior to joining the telecommunications industry, Stratton served in several senior management positions in the consumer electronics industry.
October 2009
