Verizon Executives
Mike Ritter
Chief Marketing Officer - Consumer and Mass Business Markets
Verizon
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Mike Ritter is chief marketing officer for Verizon’s wireline consumer and mass business markets. He is responsible for leading national marketing and product platform management of the voice, broadband and video portfolio; channel marketing and development to serve that customer base. He also leads the LiveSource and Public organizations, which provide directory assistance and payphone service.
Previously, Ritter has held several senior manager posts in Verizon Wireless and one of its predecessor companies, GTE. Most recently, Mike Ritter was vice president – Marketing and Sales Operations Midwest Area for Verizon Wireless, where he was responsible for the strategic/tactical direction of the Midwest Area including advertising, pricing and product support, customer relationship management, consumer and business marketing, distribution, training, sales operations and telesales operations.
Prior to becoming an area vice president in April 2001, Ritter had been president of the company’s Virginia Region. Prior to joining Verizon Wireless at the time of merger in 2000, Ritter was the region president for GTE’s Midwest Region. He entered the wireless communication industry in 1991 when he joined Contel Cellular in
Ritter held a number of management and marketing positions in the firm’s Virginia and Midwest Regions before moving to
A graduate of
October 2009
