Ad Age Digital Conference 2009
The growth of new media has created new advertising alternatives, so marketers must modify their strategy to create a dialogue with consumers and keep their brands relevant. This means that television must evolve away from its old time-slot mentality, find new ways to engage viewers and provide performance-driven results. In this keynote presentation, John Stratton, Chief Marketing Officer for Verizon, will discuss how his company has developed an innovative marketing strategy and give his vision for how Verizon is reinventing TV.
April 7, 2009